Australian PGA Championship tees off on the Gold Coast

8 Nov 2013 11:36 AMJann Stuckey

Thursday, November 07, 2013

The Australian PGA Championship teeing off on the Gold Coast today will deliver a massive boost to the state’s tourism industry with more than 30,000 visitors expected to attend and 400 million television viewers across 40 countries expected to watch the world-class sporting event.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the tournament was being held on the Gold Coast for the first time in nearly 40 years with top international and Australian golfers swinging into action on the RACV Royal Pines Resort course over the next three days.

“The Australian PGA Championship is a wonderful addition to the Gold Coast event calendar, reinforcing its reputation as a premier sporting event destination,” she said.

“Visitors will have the opportunity to see the world’s golfing elite, including the Gold Coast’s golfing great and winner of the 2013 US Masters, Adam Scott, Rickie Fowler and Marc Leishman, battle it out for the championship trophy.

“The tournament is broadcast to an audience of around 400 million across 40 countries and is expected to deliver a birdie of benefits for Queensland’s tourism industry.

“After years of Labor neglect, the tourism industry is now enjoying a revival. The Newman Government is determined to ensure this vital pillar of the Queensland economy continues to grow by supporting events like the Australian PGA Championship.”

Ms Stuckey said the Queensland Government was supporting the Australian PGA Championship through Tourism and Events Queensland (TEQ).

“In the lead-up to the tournament, TEQ partnered with travel companies in China to promote the event, which has attracted a strong contingent of Chinese golfing enthusiasts to the Gold Coast for this year’s tournament,” Ms Stuckey said.

“The promotion forms part of a marketing initiative targeting high-end Chinese travellers with tailored lifestyle and golf tours to Queensland.

“As part of these activities, TEQ will host major Chinese golfing magazines and key travel agents who specialise in golf holidays to experience the tournament and the Gold Coast’s golf courses first hand.”

Chief Executive Officer of the PGA of Australia Brian Thorburn said both the players and the PGA are looking forward to a new era for the tournament.

“With the likes of Adam Scott, Rickie Fowler and Marc Leishman competing in the tournament’s first year on the Gold Coast, this year’s Australian PGA Championship will be a huge celebration of golf and we’re hopeful the Gold Coast fans will support the event in their thousands,” he said.

“The tournament will mark Adam Scott’s first appearance in Australia since winning our country’s first green jacket, and it will be a significant occasion for all involved.”

[END] 7 November 2013