Campaign swaps partridge and pear trees for Queensland holidays

4 Dec 2012 11:44 AMJann Stuckey

Tuesday 4 December 2012

Tourism Queensland has swapped seven swans, six geese and five golden rings for 12 days of holiday giveaways in a bid to entice more people to discover the joys of a Queensland getaway this summer.

inister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said just over $30,000 in festive gifts would be up for grabs in the ‘12 days of Queensland Christmas Wishes’ campaign which starts today.

“The campaign is about planting the seed in Australians’ minds to consider a Queensland getaway this summer and support our local tourism operators,” Ms Stuckey said.

“The past few festive seasons have been difficult for the industry, but our Government recognises the vital role tourism plays in supporting our economy and this is our way of giving them a great gift this Christmas.”

Tourism Queensland Acting CEO Leanne Coddington said the ‘12 days of Queensland Christmas Wishes’ campaign would see daily ‘Double Breaks’ handed out during the 12 days.

“A ‘Double-Break’ is just that – a break from the stress of Christmas bills with a $500 fuel and shopping voucher, a $500 travel voucher and a $1000 Accor accommodation voucher,” Ms Coddington said.

“The campaign will culminate not with a partridge in a pear tree but a $5,000 Queensland holiday voucher and $2,000 in fuel and shopping vouchers.

“The promotion will feature heavily through digital channels throughout Australia and New Zealand.

“People can enter the ’12 days of Queensland Christmas Wishes’ by visiting www.Queensland.com (external site)( http://www.queensland.com/ ).”

Ms Coddington said Queensland’s holiday destinations were reporting strong forward bookings and urged people thinking of a Sunshine State break to book now to avoid being disappointed.“

Many tourism operators are getting into the festive spirit, tempting holidaymakers with special summer deals such as free nights, special accommodation rates or free options for kids,” she said.

“There is also a range of festivals and sporting events to entice holidaymakers to stretch out the summer break and holiday outside the peak period.”

For a range of Queensland summer specials visit – www.queensland.com (external site)( http://www.queensland.com/ )

[ENDS] 4 December 2012