Drive tourism plan open for public consultation

1 Nov 2012 3:59 PMJann Stuckey


The Newman Government is calling on industry representatives and the public to have their say on a new draft Queensland Drive Tourism Strategy.
Tourism, Major Events, Small Business and the Commonwealth Games Minister Jann Stuckey says the strategy aims to encourage more travellers to take a driving holiday in Queensland and position the State as a world-leading drive tourism destination.
“Our regional cities and towns rely heavily on the drive tourism market to support their local businesses, and we want to take advantage of the great opportunities this growing market represents,” Ms Stuckey said.
“Drive tourism is a key element of the Newman Government’s DestinationQ action plan.
“The strategy will stimulate and re-energise the drive tourism market through a coordinated approach between government agencies, local governments, regional tourism organisations and other organisations such as the RACQ.
“The tourism industry has been crying out for a coordinated strategy and this will help us achieve our goal of doubling overnight visitor expenditure to $30 billion by 2020.”
RACQ’s Executive Manager Tourism Andrew Millward said the consultation paper demonstrates a united approach to turbo-charge the drive tourism market in Queensland.
“RACQ has a long history of promoting the benefits of drive tourism, and by pooling our resources, we’re working together to encourage Queenslanders to holiday at home, while also enticing interstate visitors to explore the Sunshine State’s diverse landscape,” Mr Millward said.
Caravanning Queensland’s Chief Executive Officer Ron Chapman has welcomed the strategy.
“I am pleased to see the current government has recognised the Drive Tourism sector which has long been neglected,” Mr Chapman said.
The national consumer representative for MoTouring Australia, Ken Kipping, agreed the strategy was important for the industry.
“It is good to see the government listening and responding to consumers,” Mr Kipping said.
Ms Stuckey said the Newman Government is particularly interested in feedback which will focus on:
•         marketing and promotion
•         signage
•         infrastructure
•         accommodation and facilities
•         meeting consumer needs
•         road quality, maintenance and safety
•         visitor information and technology applications.
“This presents a real opportunity for Queensland to take advantage of the economic benefits and word-of-mouth promotion that the drive tourism market can offer. I encourage people to have their say on the future of drive tourism in Queensland.”
To have your say on the draft strategy, visit or
Consultation closes on Wednesday 28 November 2012. 
[ENDS] 1 November 2012