Far North Queensland tourism industry to have its say at DestinationQ Forum

15 Jun 2012 1:15 PMJann Stuckey


Registrations for Queensland’s inaugural DestinationQ Forum have now been finalised, with Far North Queensland set to be well represented at the event.

Tourism Minister Jann Stuckey said the general response has been overwhelming, with 69 industry representatives from the Far North to attend the landmark tourism conference in Cairns on June 25 and 26.

“Attendees from the Far North Queensland area include accommodation providers, tourism operators, and transport, events and travel sector delegates. They represent a broad range of experience, from horse riding and farm stays, to research organisations and small to large accommodation providers,” Ms Stuckey said.

“They will join their peers from across the state, to discuss the challenges facing Queensland’s tourism industry.

“We want to restore confidence and boost activity within the sector. By working together, government, industry leaders and operators can put Queensland front of mind as Australia’s number one tourism destination.

“Tourism is one of the four pillars of the Queensland economy, creating jobs across the state.

“The DestinationQ Forum is a key initiative within our first 100 days of government and aims to forge a real partnership with industry to achieve our goal of doubling visitor expenditure to $30 billion by 2020. “

Industry response has been strong, with online surveys already receiving widespread interest. Key issues raised so far include:

•Red tape and a lack of tax incentives

•A shortage of skilled workers

•The scope of current marketing campaigns

•A need for better partnerships from the grassroots level up

“This important feedback will be collated before the DestinationQ Forum, so it can be discussed in depth at the event,” Ms Stuckey said.

“I encourage anyone who is interested in working with us to reinvigorate our tourism industry to go to the website and have their say.”

[ENDS] JUNE 15, 2012

For more information visit www.destq.com.au