Gold Coast Games identity to be protected

19 Feb 2013 12:13 PMJann Stuckey

Wednesday, February 13, 2013

The Queensland Government has moved to protect the commercial integrity and branding of the 2018 Gold Coast Commonwealth Games.

Minister responsible for the Commonwealth Games Jann Stuckey said the Commonwealth Games Arrangements (Brand Protection) Amendment Bill introduced today would protect the branding and promotional rights of companies which invest in the Games.

“The Bill is designed to allow as much community ownership and celebration of the Games as possible, while not allowing the use of Games images or references in a way that would dilute the value to sponsors,” Ms Stuckey said.

“That could potentially compromise sponsorship revenue, which forms a sizeable chunk of the Games budget.

“The Government doesn’t want to take the excitement out of the Games for Queenslanders, but we need to protect the Government’s significant investment in the Games.”

The Bill:
•         bans the unauthorised use of specified references and images where the use is for commercial or promotional purposes, or would suggest a sponsorship-like arrangement with the Games
•         bans conduct suggesting a sponsorship or affiliation with the Games that does not exist
•         provides powers such as seizure of goods or advertising material displaying unauthorised references or images in or close to Games venues and other key sites
•         provides for injunctions, corrective advertising, damages and account of profits

“The Government is strongly committed to ensuring that Queenslanders can celebrate the Commonwealth Games in whatever reasonable way they like,” Ms Stuckey said.

“The Bill allows authorisations for not-for-profit community uses, and common sense guidelines will be developed to make sure community groups can tap into the Games excitement.

“There are protections for anyone who already has established a legitimate use of any of the protected references or images, and there will be exceptions for genuine news reporting, criticism or review, research, education and the like.

“Major sporting events such as the Commonwealth Games tend to attract large numbers of people taking advantage of the publicity and goodwill surrounding the event for their own financial gain, without sharing the costs as legitimate sponsors.”

Ms Stuckey said Games organisers were already aware of various internet sites set up for commercial gain which imply official links to the Games.

[ENDS] 13 February 2013