Gold Coast tourism operators go digital for China market

7 Nov 2012 3:48 PMJann Stuckey


Gold Coast tourism operators are being urged by the Newman Government to broaden their marketing strategy to attract more Chinese independent travellers.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said digital marketing workshops were being held in the region this week to help operators improve their online activity.

“Last financial year the Gold Coast welcomed 142,000 Chinese visitors who stayed 685,000 nights in the region,” Ms Stuckey said.

“By working with tourism operators to refine and improve their online presence, we hope to see more Chinese travellers choosing to visit the Gold Coast.”

Ms Stuckey said the workshops were designed to help tourism operators target the Chinese free independent traveller (FITs) market who structure their own travel through travel agents and the internet to find information and make bookings.

“Chinese free independent travellers have the highest competency in English in the market, are more likely to be university educated, tend to search for information themselves and make decisions based on experiences rather than available packages.

“The Newman Government’s $8 million Attracting Aviation Investment Fund has resulted in increased flights from China into Queensland and the online environment provides a real opportunity for tourism operators to target these visitors.

Ms Stuckey said the Newman Government’s goal is to double overnight visitor expenditure in Queensland to $30 billion per annum by 2020 and the Chinese traveller market will help reach this target.

Tourism Queensland Acting CEO Leanne Coddington said the ‘Digital Marketing for the China Market’ workshops were best suited to operators who already had good digital marketing knowledge and some experience in the China market.

“The workshops will cover topics such as web design and hosting, search-engine marketing and social media,” Ms Coddington said.

A video of one of the Digital Marketing for the China Market workshops will be available for tourism operators to view via in the coming weeks.

[ENDS] 7 November 2012