LNP’s International Tourism Strategy Pays Off

29 Jul 2015 11:45 AMJann Stuckey

International tourists have voted with their feet and vindicated the former LNP Government’s tourism strategy, spending record amounts in Queensland.

Shadow Tourism and Events Minister Jann Stuckey said figures released today by Tourism Research Australia confirmed the LNP’s targeted campaign continues to pay off.

“International visitor expenditure to the year ending March 2015 was a record $4.4 billion, up 11 per cent on last year,” Ms Stuckey said.

“The former LNP Government’s whole of government approach to this vital industry continues to pay dividends. Combined with our aggressive marketing campaigns to target Queensland’s key international markets, the LNP has ensured the industry is in a positive position for growth.

Ms Stuckey said despite scaremongering from Labor and green fringe groups, and a Tourism Minister who has talked the industry down for the past six months, the industry has bounced back.

“In spite of Labor’s incessant attempts to scare international visitors away from our magnificent Great Barrier Reef, the figures show a positive increase all round – in visitor numbers, the amount they spent and the number of nights they stayed.

“Labor have no plans for tourism and are instead reaping the benefits of the solid foundations laid through hard work and partnerships of industry and government under the LNP,” she said.

Ms Stuckey said that the tourism sector was a key pillar for the previous LNP Government and remained one of five key priority areas in the LNP’s Real Economic Plan.

“The LNP Government made sure that tourism was front and centre to our plan for Queensland. DestinationQ, the Tourism Cabinet Committee and our Attracting Aviation Fund were all aimed at bolstering an industry neglected by successive Labor Governments.

“In addition, the It’s Live in Queensland events campaign launched late last year is a fantastic way to showcase the smorgasbord of world-class events held in our great state and entice international tourists to sample what Queensland has to offer.

[ENDS] 29 July 2015