Outback Queensland campaign a step in the right direction

27 May 2015 4:49 PMJann Stuckey

Shadow Tourism Minister Jann Stuckey has congratulated Queensland’s Outback Tourism Association on its new branding campaign “Live Australia’s Story” announced in Winton today.

Ms Stuckey says the new branding was a result of many months of hard work and dedication by an association doing all it can to promote a region facing tough economic times.

“Branding ideas for the Outback’s exciting new concept were hatched at last year’s DestinationQ forum in Noosa where hundreds of operators came together to chart the future prosperity of tourism in our great state,” Ms Stuckey said.

“Last year’s theme ‘growing your product” was embraced whole-heartedly by the Outback Queensland Tourism Association and their delegates.

“Having spent last weekend in the Longreach region and holding meetings with numerous local industry stakeholders I know how much time, passion and effort went into creating “Live Australia’s Story.”

“Recent weeks have seen the launch of a new $800,000 campaign in the Whitsundays and another on the Sunshine Coast investing $500,000.

‘Now it is the Outback’s turn but one has to wonder why only south-east Queenslanders are being targeted.

“Small businesses and families in the Outback are really suffering and are deserving of the government’s full attention.”

Ms Stuckey said the branding will build upon the former LNP Government’s very successful “Eventures” tourism campaign as well as the Queensland Drive Tourism Strategy 2013-2015.

The most recent six month report on the Drive Tourism Strategy to the end of December 2014 showed a visitation increase of 20.2 per cent into the Outback.

“This is a positive sign and highlights how inter-agency and cross departmental co-operation can have significant benefits,” Ms Stuckey said.

“A boost in traveller numbers to the Outback will have huge social, economic and psychological benefits and I urge anyone planning a holiday to ‘Pack their bags and head west!’

[ENDS] 27 May 2015