Over $49 million to deliver Queensland’s event calendar

17 Sep 2012 4:08 PMJann Stuckey

Tuesday, September 11, 2012

The Newman Government has cemented Queensland’s status as a major tourism destination by committing $49.6 million to the 2012-13 events calendar.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the increase in funding will help to grow an exciting calendar of major sporting, arts and cultural events for the state and reinforces the Newman Government’s commitment to tourism.

“Major events have a proven track record of delivering a significant economic benefit and a return on taxpayers’ investment,” Ms Stuckey said.

“These events bring people to Queensland and give our tourism industry a big boost. Investing in events will help us reach our goal of doubling overnight visitor expenditure to $30 billion by 2020.”

In the past financial year more than 1.1 million people attended the state’s major events generating more than 1 million visitor nights.

The economic benefits returned include:

-$8.8 million from 2012 Ironman Cairns *

-$12.65 million from 2012 Australian Surf Lifesaving Championships on the Gold Coast*

-$12.11 million from Noosa Triathlon*

-$4.59 million from Matisse: DrawingLife*

*Figures obtained from Events Queensland

The upcoming calendar is designed to build the profile of Queensland destinations with new events secured for the state in 2012-13 to include:

-Delectable in Brisbane

-Australia v New Zealand Rugby League Test in Townsville

-QPAC International Performance Series: Hamburg in Brisbane

-BMX Championships in Cairns

This will be complemented by the extensive Regional Development Programme which assists in the delivery of more than 100 events ranging from arts and music carnivals to sporting events, cultural celebrations and gourmet food and wine festivals.

“It is important for us to promote the state as ‘event-ready’ in the lead up to the 2014 Pan Pacific Swimming Championship and the 2018 Commonwealth Games on the Gold Coast,” Ms Stuckey said.

The Newman Government sees tourism as one of the four pillars of the state’s economy and this budget delivers a bright future for this vital sector.”

[ENDS] 11 September 2012