Qantas increases access to Queensland for US travellers

20 Aug 2013 11:16 AMJann Stuckey

More Americans will have access to Queensland each year after Qantas announces that it will increase its Los Angeles-Brisbane service to daily flights from December.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey welcomed the news, which represents around a 15 per cent increase in Qantas’ current capacity on the route.

“This is a fantastic boost for Queensland leading into the peak summer holiday period and a vote of confidence for our tourism industry,” Ms Stuckey said.

“This week’s announcement follows on from signing a $12 million three-year cooperative marketing agreement with Qantas in July to promote Queensland’s tourism destinations to the world.

“Tourism and Events Queensland will work in partnership with the airline to develop marketing activities to support the daily flights, promoting a range of Queensland holiday experiences in the US.”

Ms Stuckey said the Qantas Group currently serviced 24 destinations throughout Queensland and connected the State to more than 200 destinations around the world.

“Qantas upgrading to a daily service from LA will also improve access for American travellers to a range of regional Queensland destinations,” she said.

“Brisbane is an important aviation gateway into Australia from the US and the LA-Brisbane route is the shortest direct flight into the country, from the US.

“The route means Americans are only a domestic flight away from a wide array of wonderful Queensland tourism experiences from the Great Barrier Reef in Tropical North Queensland to the ‘Famous for Fun’ Gold Coast and everywhere in-between.”

Ms Stuckey said the US remained one of Queensland’s most important international markets with 164,000 Americans visiting the State in the year to March 2013, 11 per cent more than the previous year.

“Americans spent $279 million on their visits to the Queensland during the same period, a 17 per cent year-on-year increase, reinforcing US travellers’ love of our State,” she said.

“Increased aviation access will be key to the Government’s goal of doubling annual overnight visitor expenditure from $15 billion to $30 billion by 2020.”

[ENDS] 19 August 2013