Queensland tourism mission to bowl over lucrative Indian travel market

28 Nov 2012 11:27 AMJann Stuckey

Wednesday, November 28, 2012

A delegation of the State’s tourism businesses have taken Queensland on tour to India this week, in a bid to sell our tourism industry to more than 400 Indian travel wholesalers, retail agents and media.

Tourism, Major Events, Small Business and the Commonwealth Games Minister Jann Stuckey said India was one of Queensland’s fastest growing international visitor markets and had strong growth potential.

“Queensland is a great State with great opportunity and the ‘Queensland on Tour’ sales mission gives participating businesses the chance to broker new deals and strengthen relationships with Indian travel representatives,” Ms Stuckey said.

“The tourism businesses will travel to Delhi, Kolkata, Chennai and Mumbai where they will have face-to-face meetings, presenting our leading tourism destinations and a range of products including island resorts, wildlife and theme parks, hotel chains and rainforest retreats.

“The Newman Government is committed to promoting Queensland in key international markets to drive visitation and help us achieve our goal to double annual overnight visitor expenditure by 2020.”

Tourism Queensland Acting CEO Leanne Coddington said Queensland welcomed 30,000 Indian travellers in the year ending June 2012, which was a 15 per cent increase compared with the year before.

“Indian visitors to Queensland have grown at a compound annual growth rate of 7.5 per cent since 2010 and the market has great future growth potential,” Ms Coddington said.

“Our research has also identified that the Indian growth market is keen to experience famous sites, nature, adventure and novel activities that they couldn’t do in India.

“Young Indians are more likely to holiday abroad than their parents and are attracted by the romance of a road-trip – driving Queensland’s scenic routes in a convertible for example.

“Tourism Queensland has a strong presence in India with an office based in Mumbai, responsible for marketing and publicity activities aimed at capitalising on this emerging market as well as building trade and airline relationships.” 

Participating tourism businesses include:

•Big Cat Green Island Cruises – Tropical North Queensland
•International Limousines – Tropical North Queensland
•Cairns Tropical Zoo – Tropical North Queensland
•Hamilton Island Resort – The Whitsundays
•Australia Zoo – Sunshine Coast
•Kingfisher Bay Resort Group – Fraser Coast
•Tangalooma Wild Dolphin Resort – Brisbane
•Village Roadshow Theme Parks – Gold Coast
•Dreamworld/White Water World/ Skypoint – Gold Coast
•O’Reilly’s Rainforest Retreat – Gold Coast
•Hot-air Ballooning – Gold Coast
•Currumbin Wildlife Sanctuary – Gold Coast
•Whales of Paradise – Gold Coast
•Paradise JetBoating – Gold Coast
•Surfers Paradise Marriott Resort and Spa – Gold Coast
•Gold Coast Tourism
•Toga Hospitality Group – Queensland

[ENDS] 28 November 2012