Regional push to deliver an extra 40,400 visitor nights

11 Oct 2012 10:51 AMJann Stuckey

Wednesday, October 10, 2012

A strategy to expand home grown events has resulted in four new additions to Queensland’s major events calendar.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games, Jann Stuckey, announced the good news today, which recognises four highly-successful regional events.

“It is a fresh, new strategy that will build on the successes of some of our most iconic regional events and is estimated to deliver an extra 40,400 visitor nights for the State’s tourism industry between 2013 and 2015,” Ms Stuckey said.

“This will increase the number of major events supported by Events Queensland from 39 to 43 from next year, which will help us reach our goal to double overnight visitor expenditure in Queensland to $30 billion by 2020.”

The four events to be added to the State’s major events calendar from 2013 are:
•         Australian Festival of Chamber Music, Townsville
•         Birdsville Races, Outback Queensland
•         Blues on Broadbeach, Gold Coast
•         Easterfest, Toowoomba

“These events, which were previously supported through the Events Queensland Regional Development Program, have seen significant growth and will now fall under the Major Events portfolio,” she said.

“Events Queensland has evaluated the tourism benefits they provide and their ability to expand and deliver significant economic benefits.”

Extra funding to be provided by Events Queensland will go towards a range of initiatives designed to enhance numbers and drive visitation in a sustainable, long-term way including:
•         New and expanded talent and entertainment programs to encourage longer stays and attract new markets;
•         Business plans to support event growth;
•         Travel packages and interstate marketing;
•         Updated software and ticketing systems; and
•         Temporary infrastructure for increased attendees.

“The Newman Government is committed to growing tourism as a key pillar of the economy, supporting our events to become internationally competitive,” she said.

“That is why we are investing $49.6 million in major, regional and business events through Events Queensland in 2012-13”.

The Australian Festival of Chamber Music is the most significant festival of chamber music in Australia and the largest event of its kind in the southern hemisphere, with a reputation for attracting world class artists. In 2012 this event hosted close to 100 performers, many from overseas, and attracted more than 13,000 festival attendees. The 2013 event will run from 26 July-3 August in Townsville.

The Birdsville Races form the epicentre of Birdsville’s busiest week of the year, with visitors travelling far and wide for the annual outback event. In 2012 this event attracted more than 6,000 visitors. The 2013 event will run from 6-7 September.

Blues on Broadbeach has grown to become one of Australia’s most iconic Blues Festivals, providing a stage for local Australian talent as well as international artists. In 2012 this event attracted more than 200 artists and approximately 85,000 visitors over the free four day festival. The 2013 event will run from 23-26 May on the Gold Coast.

Easterfest is the largest single event on the Darling Downs as well as the largest drug and alcohol free ticketed event precinct in Australia. In 2012 this event attracted more than 1,000 artists and more than 10,000 visitors to Toowoomba. The 2013 event will run from 29-31 March in Toowoomba.

For more great events in Queensland visit (external site)( )

[ENDS] 10 October 2012