Super summer campaign comes alive

7 Dec 2012 9:18 AMJann Stuckey

Thursday, December 06, 2012

The Newman Government has joined with Fraser Coast Regional Council and Tourism Fraser Coast to deliver a $500,000 marketing initiative to encourage more Aussies to holiday in the region this summer,

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the project was the most significant for the Fraser Coast in several years.

“We want to show Australians the stunning natural attractions on offer throughout the region and rekindle their love of a home-grown holiday,” Ms Stuckey said.

“The ‘Where Summer Comes Alive’ campaign has been designed to showcase the region’s attractions and to coincide with the opening today of the new $4.9 million Fraser Coast Cultural Centre.

“The aim is to lure Queenslanders, particularly those within driving distance of the region, to experience all that the Fraser Coast has to offer.

“Our Government has a plan to revitalise tourism in this State. We have committed $20 million to implement a Tourism Investment Strategy to support destination marketing and to deliver the DestinationQ action plan.”

Tourism Queensland Acting CEO Leanne Coddington said the campaign featured a range of holiday deals with packages starting from $50 per night.

“Twenty holiday deals will be promoted in the first phase of the campaign encouraging visitors to stretch the traditional festive break to make the most of the summer months,” Ms Coddington said.

“The “Where Summer Comes Alive” ads will appear on TV, print, radio, outdoor and online, initially rolling out in Queensland and then extending nationally in January via the Wotif.com network.”

Tourism Fraser Coast General Manager Pip Close said the campaign would showcase the region’s spectacular summer holiday options for visitors travelling with family or friends.

“The campaign timing is great, boosting bookings for business over the summer months and supports the opening of the Fraser Coast Cultural Centre, home to the new Discovery Sphere,” Ms Close said.

“The Fraser Coast Discovery Sphere is an interactive space where visitors can learn about Queensland’s whale watching capital, be inspired by World Heritage Listed Fraser Island and the diversity of the Great Sandy Biosphere.”

The Fraser Coast welcomed almost 700,000 Australians to the region last financial year.
To book a Fraser Coast – Where Summer Comes Alive campaign deal visit – www.visitfrasercoast.com/summer (external site)( http://www.visitfrasercoast.com/summer )

[ENDS] 6 December 2012