Aussies invited to ‘I Spy’ a Queensland holiday, phase two

14 May 2013 2:51 PMJann StuckeyNews, Tourism

Saturday, May 11, 2013

Following its success in 2012, Australians will be invited to spy a Queensland holiday as part of the second instalment of the ‘I Spy’ national tourism marketing campaign.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the campaign had delivered strong results for participating operators last September, who recorded a...

I Spy campaign reignites love of Tropical North Queensland

18 Oct 2012 12:10 PMJann StuckeyNews, Tourism

Thursday, October 18, 2012Tourism Queensland’s ‘I Spy’ campaign has reignited Aussies’ love of Tropical North Queensland with partner Wotif.com recording a big increase in room bookings for participating local operators.Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said results for the campaign, promoted between 23 September and 8 October, indicated...

Campaign urges Aussies to ‘I Spy’ a Queensland holiday

4 Oct 2012 9:01 AMJann StuckeyNews, Tourism

Wednesday, September 26, 2012Aussies will be encouraged to ‘I Spy’ more than 550 Queensland holiday deals from today as part of Tourism Queensland’s new spring marketing campaign.Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the joint Tourism Queensland and Wotif.com campaign played on the nostalgic ‘I Spy with my little eye’ game.  

“Most of us...

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