Tourism industry looks to the future

5 Jul 2013 4:31 PMJann Stuckey

Tuesday, July 02, 2013

A series of workshops looking at the long-term direction of Queensland’s tourism industry were wrapped up on the Sunshine Coast late last week.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Minister Jann Stuckey said 14 workshops were held across the State to seek the perspectives of around 430 tourism operators and industry representatives.

Ms Stuckey said discussions centred on how tourism could be more competitive and successful in the long term.

New research commissioned by the State Government from CSIRO was presented about the trends shaping the industry over the next 20 years.

“The Newman Government is committed to working with industry to plan and secure the future of tourism in Queensland” Ms Stuckey said.

“This partnership is integral in helping us reach our goal of doubling annual overnight visitor expenditure from $15 billion to $30 billion by 2020.”

“Our tourism industry is vital to Queensland’s economy, and its long-term success is something that requires long-term planning.

“That’s why it’s so important we have the industry involved in developing and delivering the plan.

“Industry and government are partnering to build this plan from the ground up.  It’s something industry must be engaged in and be proud of.

“Workshop participants examined the challenges and opportunities the trends afford tourism to 2033, discussed their preferred vision of tourism in 20 years, and voted on their top ideas.

“The information and feedback compiled during the workshops will provide us with a framework for a 20-year plan for Queensland tourism to be discussed at the DestinationQ Forum in August.”

Ms Stuckey said themes strongly emerging from the workshops included the role of the community as ambassadors for tourism, the importance of excellent customer service, and the role of nature and our authentic Australian identity in setting Queensland apart on the world stage.

The government is also collecting industry feedback through a short online survey (closing 30 June) available through the DestinationQ website.

Visit (external site) ( ) to access the survey or find out more. You can also follow DestinationQ on Facebook and Twitter (@DestinationQld).

[ENDS] 2 July 2013