Tourism Queensland hatches campaign to kick start turtle season

8 Nov 2012 11:46 AMJann Stuckey

8/11/12

A new $200,000 tourism marketing campaign is encouraging Australians to book ahead and secure a front-row seat to Queensland’s spectacular turtle show.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the season would officially begin on Saturday 10 November with nightly ranger-guided turtle encounters at Mon Repos to welcome the “first lady” loggerheads of the season.

“As the turtles make their tracks along the Bundaberg region’s beaches, we want visitors from around the world to do the same and experience this amazing ecotourism attraction first-hand,” Ms Stuckey said. 

Tourism is one of the four pillars of the Queensland economy and campaigns like the Bundaberg Turtle Experience boost ecotourism opportunities throughout the state.

“An objective of the DestinationQ 12 month key action plan is to encourage new ecotourism products to showcase Queensland’s natural advantage, and the Newman Government is committed to growing this popular market.”

Member for Burnett Stephen Bennett said Mon Repos was the largest loggerhead turtle rookery in the South Pacific and supported the greatest number of nesting marine turtles on Australia’s east coast.

“Last season the rookery welcomed more than 300 turtles and 30,000 visitors who were able to get within centimetres of the animals and their hatchlings,” Mr Bennett said.

“While the season doesn’t officially begin for a few days, the loggerheads have already started arriving on our beaches to nest, which is great news.”

Ms Stuckey said the marketing campaign, coordinated by Tourism Queensland and Bundaberg North Burnett Tourism, would promote the turtle season as a signature Australian experience that should not be missed.

“Images of turtles will feature on billboards across Brisbane, in newspapers, magazines, radio and TV across Queensland as well as online,” she said.

Bundaberg North Burnett Tourism General Manager Rick Matkowski has urged anyone thinking of visiting the region to book well ahead to avoid disappointment.

“The turtle season runs from now until March. It’s an important tourism drawcard for the region and provides a major economic boost for the local economy,” Mr Matkowski said.

“For the past three years this campaign has strengthened a partnership between tourism and National Parks to provide a unique educational tourism experience whilst promoting the value of conservation of these endangered species.”

Priced at $10.55 for adults and $5.55 for children (five to 14 years), bookings are essential for the nightly ranger-guided tours of Australia’s most accessible sea turtle rookery.                                  

For more information on Queensland’s turtle season and to book your own turtle encounter visit – www.queensland.com/turtles 

[ENDS] 8 November 2012