Townsville shines in new tourism campaign

22 Mar 2013 3:46 PMJann Stuckey

Friday, March 22, 2013

A campaign showcasing the diversity and strength of Townsville and North Queensland events has been launched today, to encourage visitors to extend their stay in the region.

In Townsville today, Tourism Minister Jann Stuckey said the ‘Townsville Shines’ initiative was the largest campaign to be carried out in the area in more than a decade.

“Although it has Townsville in its name, the campaign has North Queensland in its nature,” Ms Stuckey said.

“People come here for experiences like the Townsville 400, Australian Festival of Chamber Music, Magnetic Island Race Week and the Troy Dunn Invitational.

“However, the city has much more to offer with its coastal and inland attractions providing world-class tourism experiences.

“This campaign will send a message to event visitors to go beyond the events and enjoy everything the region has to offer up and down the coast, in the hinterland or further inland.”

“This initiative has been delivered in partnership with Townsville Enterprise, the Councils for Townsville, Charters Towers, Hinchinbrook and Burdekin, along with Tourism and Events Queensland.

While launching the campaign, Ms Stuckey also announced Townsville as the host of the 5th Annual Regional Events Conference, presented by Tourism and Events Queensland.

“The conference will be held from 1 – 3 November this year and will see 200 delegates from across Queensland come together to learn from dedicated experts within the tourism and events industry,” she said.

Ms Stuckey said the “Townsville Shines’ campaign fits with the Newman Government’s focus on promoting destination based tourism.

“Our plan to rebuild tourism includes a more coordinated and strategic approach to attracting visitors whether they come for holidays, events, festivals or to visit friends and relatives,” she said.

As part of the campaign, Townsville Enterprise will distribute 50,000 guides showcasing the region’s events as well as promoting them online.

Event organisers in the region should list their events at www.townsvilleshines.com.au (external site)( http://www.townsvilleshines.com.au/ )

[ENDS] 22 March 2013